Opinion: Digging into Apple's U.S. job creation engine
A funny thing happened at Toy Fair this week. Not funny as in funny toys or funny games, but funny as in a sudden but fundamental shift in how we will play from now on.
Toy giants such as Hasbro and Mattel, middling companies trying to find profitable new niches and new companies all are creating a new type of product — apps (some Android, most Apple iOS) combined to interact with some sort of physical real-life objects to create a new virtual play experience.
For instance, Hasbro has its Lazer Tag blaster, into which you clip an iPhone or iPod to create a heads-up display. Mattel has Hot Wheels designed to roll over a course right on top of an iPad screen. WowWee's AppGear games include ZombieBurbz, little collectable figurines that are set on a table and "seen" in the virtual iPad game.
These new app-based toys relates to the on-going controversy about conditions in Apple's Chinese factories, including the pending iPad 3. As part of the conversation, many critics are asking why, with Apple's enormous profits, isn't the company bringing these manufacturing jobs back to the U.S.
What's not being discussed is all the perhaps millions of jobs Apple already has produced for the U.S. economy.
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